I don’t know about you, but sometimes, and the end of an exhausting day, I find the prospect of filling out yet another form almost frightening. At the very least intimidating. Some days, I’m just not in the mood to be bothered. Even with tracking open loops meticulously, this opens up the potential to let things stay undone for far too long.

In case you’re prone to behave like that, I don’t want you to fall into this trap for your indie app business. So here’s good news. I checked out Apple’s App Store Small Business Program enrollment.

The App Store Small Business Program is literally just a handful of checkboxes to tick. That’s it. I completed it in 2 minutes, most of it spent in the login form, I guess.

If you earn less than 1mio USD in revenue per year and want to see your App Store fees halved from 30% to 15%, apply as soon as possible.

If you apply before Dec 18th (this Friday!), your enrollment is expected to be done in time for January 2021.

It takes a handful of deep breaths to get through that. And I totally get why some of us at the moment absolutely need some breathing room as 2020 draws to a close. If yet another form to fill out is not your cup of tea, give this checkbox-based form a chance. You’ll not regret it.